they're real. . .

Benefit is launching Benefit They’re Real Push-Up Liner, their biggest innovation ever, and had a whole tease-marketing campaign planned for the next couple of weeks. The media was under a strict global embargo — we weren’t allowed to publish even a photograph until May 13th. And some big publication broke the embargo and torpedoed the campaign. Oops. But that means I can tell you about this nifty new liner right. this. minute. Whether or not you have trouble giving yourself that sexy cat-eye or kitten flick, you want to try this.

benefit they’re real push-up liner

The Benefit They’re Real Push-Up Liner ($29) hits Benefit counters, Shoppers Drug Mart Beauty Boutiques, Murale and Sephora on June 27th.