Benefit - They're Real

I am sold on the line / campaign from BENEFIT Cosmetics.
They're Real.
Water resistant mascara and liner that really do last.

the liner takes some getting used to!

they even created a special remover for this stuff - so naturally I bought all 3.

Here I am being a goof trying to show you my results.

I only did the liner on the outer angles of my eyes and not as heavy as one might for evening play time.

good stuff!

they're real. . .

Benefit is launching Benefit They’re Real Push-Up Liner, their biggest innovation ever, and had a whole tease-marketing campaign planned for the next couple of weeks. The media was under a strict global embargo — we weren’t allowed to publish even a photograph until May 13th. And some big publication broke the embargo and torpedoed the campaign. Oops. But that means I can tell you about this nifty new liner right. this. minute. Whether or not you have trouble giving yourself that sexy cat-eye or kitten flick, you want to try this.

benefit they’re real push-up liner

The Benefit They’re Real Push-Up Liner ($29) hits Benefit counters, Shoppers Drug Mart Beauty Boutiques, Murale and Sephora on June 27th.