ex-French Vogue editor Carine Roitfeld's new magazine CR Fashion Book.
Fashion Media is projecting more than 100 pages of advertising in the first 288-page issue, which will carry a cover price of $9.95.
Roitfeld, who attended meetings with potential advertisers for the first time in her career — including Gucci, Chanel, Giorgio Armani, Cartier and Louis Vuitton — said she found them “very receptive and eager to participate.”
Personal touches include Roitfeld’s initials at the top of pages — with a slash through the letters as on personal stationery — and handwritten titles for sections titled Icons, Muses, Skincare and Fitness.
Interesting indeed!
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