Xochi & Michael Birch the married couple (who started and sold BEBO to AOL for $850M)
founded the members only club.
The club includes a wine cellar, spa, poker room and guest suites.
Only a few floors allow for non member experience.
And like most privates - you can only become a member by referral.
Dues are $2400 a year.
There have been several small write-ups but this is the most recent.