After 13 years of selling high-end clothing and accessories, online retailer Net-a-Porter is expanding into the beauty category for the first time.
The e-tailer is starting small. Only 11 brands — Chantecaille, Natura Bissé, Aesop, Le Metier de Beaute, 3 LAB, Beauty Works West, Philip B, Joya, Ilia, Sarah Chapman and James Read — are being offered at launch, with more promised on a weekly basis. The site plans to carry a "tight assortment" of "star products" in the makeup, hair, skin, nail varnish and fragrance categories, according to a statement from David Olsen, vice president of beauty at Net-a-Porter.
The current range spans a variety of price points, from a $10 tanning mitt from James Read, already sold out, to a 60ml bottle of Natura Bisse smoothing serum for $715.