Friday, July 20, 2012


Created by the dream team of author Periel Aschenbrand, model Jenny Shimizu, and the Lipstick Queen herself, Poppy King, this bright, new, scarlet-hued lip color is called the "Helmut Red Lipstick." The shade pays homage to the late photographer, Helmut Newton, so you know this blue-based red is the ultimate choice for creating a pout worthy of one of his strong and seductive images.

Released in collaboration with House of Exposure, the online art concept store, this lippy has some serious creative intellect behind it for sure. Even more good news? Part of the proceeds from the shade go to the Bantwana Initiative, which supports children in countries that have a high risk of HIV.
House of Exposure Helmut Red Lipstick, $25, available at House of Exposure.

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