LONDON — Britain’s Advertising Standards Authority ruled Wednesday that the print advertisement for Marc Jacobs’ Oh Lola fragrance, starring Dakota Fanning and shot by Juergen Teller, “was irresponsible and likely to cause serious offence,” and has banned the ad from appearing again in its current form.
The ad features Fanning posing in a pink polka dot dress, with an oversize bottle of the Oh Lola fragrance resting in her lap. The ASA received four complaints about the ad after it appeared in magazines in August, which argued that it portrayed “the young model in a sexualized manner.”
What do you think about this? I hardly think this is the sexiest ad. . . but. . . ?
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