Rachel Zoe’s passion for fashion may be obvious, but the celebrated celebrity stylist is equally lovesick for lipstick.
“Of all the makeup I use, I’m most intrigued by and infatuated with lipstick,” said Zoe. “I have full lips, so playing with color and texture has always been fun for me.”
Starting Aug. 2, the new mom will become spokeswoman and ambassador for New York-based beauty brand Exude. The company’s first product launch, Exude Lipstick, features a futuristic lipstick-shaped crystal applicator and a minimalist soft touch tube. The formula within — which contains vitamins C and E, gogi berry and omega-3 and omega-6 essential fatty acids — is designed to be applied through the component for the perfect amount of tint.
“This is a modern twist on a lipstick’s iconic shape,” said Diane Breidenbach, who cofounded Exude with her husband, Laurence Mille, last year. “The angled shape remains for the life of the product.” Breidenbach said the lipstick’s design took 10 years to perfect.
For Zoe, who collaborated on the product’s inner and outer packaging, it was crucial to keep things simple. “We wanted it to feel very streamlined so the packaging would not distract from the product,” said Zoe. “This lipstick is never not going to look pretty.”
Plans call for the lipsticks to be carried exclusively on exudelipstick.com. All are scented with a hint of mint, retail for $29 and are available in two finishes, lip cream and lip gloss. The cream comes in nine shades, ranging from Nude to Cranberry (Zoe’s signature shade), while the gloss is available in five hues, including Clear and Scarlet Red, a high-shine crimson color.
“I would never [promote] something I don’t wear myself or that I don’t believe in,” said Zoe. “I really believe in this product.”
Although there are no formal plans in place, Breidenbach says the brand may eventually seek retail distribution. Seasonal shades and product extensions are also planned.
PARIS — Capitalizing on the heat attributed to its brand name, Balmain has big ambitions for its new second ready-to-wear line, produced under license by reborn Ittierre SpA and slated for early December delivery.
Sporting a more casual, downtown vibe than its big sister — and without the nosebleed price tags — Pierre Balmain is gunning for 700 doors in its first season, targeting Europe, the U.S., Middle East and Asia, and plans to open freestanding boutiques in Hong Kong, Milan, Paris and Rome before the end of the year.
Retail prices are to range from 120 euros, or $172 at current exchange rates, for T-shirts up to 900 euros, or $1,291, for eveningwear. The first collection, for spring 2012, spans a variety of women’s and men’s categories, including knitwear, tailoring and denim.