J.Crew boyfriend fatigue & collection cocktail dressIn its first major push overseas, the retailer’s products will be featured on Net-a-porter’s Web site starting in mid-May.
“When we go live in May, this will be announced to our millions of subscribers, celebrated with a cover and a story in our weekly magazine. It is going to be a big deal for us,” said Natalie Massenet, the founder and chairman of Net-a-porter.com.
Net-a-porter, which is strictly women’s and offers over 300 designer and contemporary labels, will carry an edited selection of J. Crew’s women’s apparel, shoes and accessories. In addition, J. Crew will provide some exclusive styles and colors to the London-based site.
“This wasn’t like a well-planned out, thoughtful strategy other than we love what Natalie does and hope she loves what we do,” said Millard “Mickey” Drexler, chairman and chief executive officer of J. Crew Group Inc.
Mama can't wait to see what they do. . . stay tuned for more on this for sure!
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