PARIS — Capitalizing on the heat attributed to its brand name, Balmain has big ambitions for its new second ready-to-wear line, produced under license by reborn Ittierre SpA and slated for early December delivery.
Sporting a more casual, downtown vibe than its big sister — and without the nosebleed price tags — Pierre Balmain is gunning for 700 doors in its first season, targeting Europe, the U.S., Middle East and Asia, and plans to open freestanding boutiques in Hong Kong, Milan, Paris and Rome before the end of the year.
Retail prices are to range from 120 euros, or $172 at current exchange rates, for T-shirts up to 900 euros, or $1,291, for eveningwear. The first collection, for spring 2012, spans a variety of women’s and men’s categories, including knitwear, tailoring and denim.
I can't wait!!!!
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