Barneys New York has tapped Roitfeld for a multifaceted initiative that has the former French Vogue editor in chief serving as guest editor and stylist — as well as muse and inspiration — for fall, collaborating with photographer Mario Sorrenti and Barneys creative director Dennis Freedman.
Roitfeld will not only style and edit Barneys’ Sorrenti-shot advertising campaign, catalogue and fall mailers; she will put her stylist’s touch on the store’s famous Madison Avenue windows, which will be unveiled in September.
As for her future, Roitfeld said she relishes the newfound freedom. “I am sure that one day I will, even if it’s not my own magazine, do special stories for magazines and maybe something on the Internet. I have projects and opportunities coming on.
“The only sure thing I know is that I will keep my freedom,” she added. “I can be a muse for a designer, I can do work for some magazines, and do advertising, and maybe something like Barneys, but still keep my freedom.”
Big news, good news for Barneys!
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